There’s an Out of Control Fire in the Blue Mountains
My phone just told me there is a bush fire in Warrimoo. It’s really hot today, and it knows I’m within driving distance. I may actually need to know about this.
Christmas is almost here, a friend of mine said on Facebook she received 600 grams of catalogues in the letterbox yesterday just for Christmas. She wasn’t unhappy about receiving them, because she actually may need to know about this.
Your business has news that matches with your customers needs. Do you know what it is? Are you there before they have realised they need it?