Sending to subscribers who are disengaged and not opening your emails means you’re going to be sending a lot of irrelevant emails to people who may not want to know about it. By understanding who is engaged and who isn’t, you will be able to:
- Send to the people who want to hear from you.
- Have greater success with each email sent.
- Reduce the cost per email sent
- Increase the average revenue per subscriber
However knowing who opens and clicks isn’t enough. Your subscribers may still be engaged and still getting value from your emails without registering a click or an open – so Clicky! works to make sure your subscribers don’t just stop getting your emails without notice with targeted reengagement campaigns, understanding non-email engagement, and other techniques.