Avoid Perfection Paralysis – Just Send Something
When it comes to marketing, many business owners suffer from perfection paralysis. This is a serious condition where if a piece of marketing isn’t perfect in the eyes of the owner or manager, then...
Category: content
How to get people to open your email marketing
“I get so many emails every day, sometimes 100 and I can’t read them all. How are you going to get customers to read my emails?” That’s usually the question I hear from people...
There’s an Out of Control Fire in the Blue Mountains
My phone just told me there is a bush fire in Warrimoo. It’s really hot today, and it knows I’m within driving distance. I may actually need to know about this. Christmas is almost...
One email. One point. One action.
A friend of mine was telling me this week that whenever he sits down to do some work, he gets distracted by 30 other things along the way and ends up feeling like he...
This one simple tip will get more opens for your emails.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. Newsworthy subjects get...
The Perfect Email
What’s the perfect email for me to send? That’s what many businesses ask when they start out doing email marketing. The answer is this: there is no perfect email. In 2012, Barack Obama raised...
Apology emails
“Oops! We’re so sorry – we sent the wrong details in our last email. Here’s the right one.” Ever seen that before? Yeah – I have too. In fact, my Big Sorry email was...
13 ways Sydney businesses can use email marketing
Email isn’t only about products. Rather than using it as a catalogue replacement, your customers may want something more. Try a few of these on. Newsletter Event ‘Save the date’ RSS feed (your blog...