Avoid Perfection Paralysis – Just Send Something
When it comes to marketing, many business owners suffer from perfection paralysis. This is a serious condition where if a piece of marketing isn’t perfect in the eyes of the owner or manager, then...
When it comes to marketing, many business owners suffer from perfection paralysis. This is a serious condition where if a piece of marketing isn’t perfect in the eyes of the owner or manager, then...
“I get so many emails every day, sometimes 100 and I can’t read them all. How are you going to get customers to read my emails?” That’s usually the question I hear from people...
My phone just told me there is a bush fire in Warrimoo. It’s really hot today, and it knows I’m within driving distance. I may actually need to know about this. Christmas is almost...
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. Newsworthy subjects get...
What’s the perfect email for me to send? That’s what many businesses ask when they start out doing email marketing. The answer is this: there is no perfect email. In 2012, Barack Obama raised...
“Oops! We’re so sorry – we sent the wrong details in our last email. Here’s the right one.” Ever seen that before? Yeah – I have too. In fact, my Big Sorry email was...
Email isn’t only about products. Rather than using it as a catalogue replacement, your customers may want something more. Try a few of these on. Newsletter Event ‘Save the date’ RSS feed (your blog...