Avoid Perfection Paralysis – Just Send Something
When it comes to marketing, many business owners suffer from perfection paralysis. This is a serious condition where if a piece of marketing isn’t perfect in the eyes of the owner or manager, then...
Clicky Email Blog
On a Personal Note
I don’t understand when people think business is just about a transaction of payment for services. I saw this anonymous quote today related to business, ’People will forget what you said. People will forget...
Follow These 5 Fundamental Tips & Get More With Email Marketing
If your business is not doing email marketing, you’re missing out big time. Let me put it another way – when you do email marketing you will get your business more. Let me show...
How to get people to open your email marketing
“I get so many emails every day, sometimes 100 and I can’t read them all. How are you going to get customers to read my emails?” That’s usually the question I hear from people...
There’s an Out of Control Fire in the Blue Mountains
My phone just told me there is a bush fire in Warrimoo. It’s really hot today, and it knows I’m within driving distance. I may actually need to know about this. Christmas is almost...
One email. One point. One action.
A friend of mine was telling me this week that whenever he sits down to do some work, he gets distracted by 30 other things along the way and ends up feeling like he...
This one simple tip will get more opens for your emails.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. Newsworthy subjects get...
How to Calculate Email Marketing Return on Investment
The claim that email marketing has great return on investment is shouted fairly loudly by anyone who sells email as a service, and for good reason. However for you, that may or may not feel like the case. ...
The Perfect Email
What’s the perfect email for me to send? That’s what many businesses ask when they start out doing email marketing. The answer is this: there is no perfect email. In 2012, Barack Obama raised...
‘It’s Mabo, It’s The Vibe’ Speaking At Digital Marketing Connection
Recently I was invited to speak at the Digital Marketing Connection Meetup hosted at Fishburners. Fishburners is one of Australia’s best startup hubs and helps businesses get a leg up in the booming tech...
Apology emails
“Oops! We’re so sorry – we sent the wrong details in our last email. Here’s the right one.” Ever seen that before? Yeah – I have too. In fact, my Big Sorry email was...