Avoid Perfection Paralysis – Just Send Something
When it comes to marketing, many business owners suffer from perfection paralysis. This is a serious condition where if a piece of marketing isn’t perfect in the eyes of the owner or manager, then...
When it comes to marketing, many business owners suffer from perfection paralysis. This is a serious condition where if a piece of marketing isn’t perfect in the eyes of the owner or manager, then...
I don’t understand when people think business is just about a transaction of payment for services. I saw this anonymous quote today related to business, ’People will forget what you said. People will forget...
If your business is not doing email marketing, you’re missing out big time. Let me put it another way – when you do email marketing you will get your business more. Let me show...
“I get so many emails every day, sometimes 100 and I can’t read them all. How are you going to get customers to read my emails?” That’s usually the question I hear from people...
My phone just told me there is a bush fire in Warrimoo. It’s really hot today, and it knows I’m within driving distance. I may actually need to know about this. Christmas is almost...
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. Newsworthy subjects get...
The claim that email marketing has great return on investment is shouted fairly loudly by anyone who sells email as a service, and for good reason. However for you, that may or may not feel like the case. ...
What’s the perfect email for me to send? That’s what many businesses ask when they start out doing email marketing. The answer is this: there is no perfect email. In 2012, Barack Obama raised...
Recently I was invited to speak at the Digital Marketing Connection Meetup hosted at Fishburners. Fishburners is one of Australia’s best startup hubs and helps businesses get a leg up in the booming tech...
“Oops! We’re so sorry – we sent the wrong details in our last email. Here’s the right one.” Ever seen that before? Yeah – I have too. In fact, my Big Sorry email was...