This one simple tip will get more opens for your emails.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
Newsworthy subjects get more attention.
Have you done something exciting lately? Do you have a new product or service that you just can’t wait to tell people about? Say it in the subject, and then get on to explaining it inside your email.
Make your subject line full of news, give just enough away that your subscribers will want to open the email to find out the details.
It doesn’t have to be a lot, it doesn’t even have to be groundbreaking, but make sure it’s newsworthy to your customers and you’ll improve your results.