Category: subscribers

How to Calculate Email Marketing Return on Investment 0

How to Calculate Email Marketing Return on Investment

The claim that email marketing has great return on investment is shouted fairly loudly by anyone who sells email as a service, and for good reason. However for you, that may or may not feel like the case. ...

It’s what you do with it that counts. 0

It’s what you do with it that counts.

In 2002, I started my first serious attempt at a website. It was a niche site for designers to get together and chat, find good design links in the days before social media, and...

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The problem with clicks and opens.

When you come to clean your subscriber list, it can be a dangerous activity if you’re just looking at clicks and opens. You might be throwing out valuable subscribers who have a lot to offer your business....