Category: content

Avoid Perfection Paralysis – Just Send Something 0

Avoid Perfection Paralysis – Just Send Something

When it comes to marketing, many business owners suffer from perfection paralysis. This is a serious condition where if a piece of marketing isn’t perfect in the eyes of the owner or manager, then...

How to get people to open your email 0

How to get people to open your email marketing

“I get so many emails every day, sometimes 100 and I can’t read them all. How are you going to get customers to read my emails?” That’s usually the question I hear from people...

Email marketing tips 0

One email. One point. One action.

A friend of mine was telling me this week that whenever he sits down to do some work, he gets distracted by 30 other things along the way and ends up feeling like he...

The Perfect Email 0

The Perfect Email

What’s the perfect email for me to send? That’s what many businesses ask when they start out doing email marketing. The answer is this: there is no perfect email. In 2012, Barack Obama raised...

Apology emails 1

Apology emails

“Oops! We’re so sorry – we sent the wrong details in our last email. Here’s the right one.” Ever seen that before? Yeah – I have too. In fact, my Big Sorry email was...

13 ways Sydney businesses can use email marketing 0

13 ways Sydney businesses can use email marketing

Email isn’t only about products. Rather than using it as a catalogue replacement, your customers may want something more. Try a few of these on. Newsletter Event ‘Save the date’ RSS feed (your blog...