“Oops! We’re so sorry – we sent the wrong details in our last email. Here’s the right one.”
Ever seen that before? Yeah – I have too. In fact, my Big Sorry email was delivered within hours of sending…
- The wrong email (I should have sent another one)
- On the wrong day (three days early)
- Incomplete (missing pictures, missing text)
- And with the wrong details (the text that was there was wrong)…
- To 120,000 people
But you know what? It’s not always entirely negative. While you may have some details wrong (calling a man by a woman’s name), you may have also created an opportunity to start a conversation – or say something again.
Don’t just cry like I did on that day – take the opportunity to use it to reinforce your value, to speak directly to your subscriber, and to get your point across again.
You’ll likely reach more people too.